For The Love Of Advertising.

Entertainment Weekly launches CBS and Pepsi embedded video adverts

Wafer-thin screens in Entertainment Weekly magazine will show video ads to promote upcoming TV shows and Pepsi products

via guardian.co.uk

Here are some more details about the Americhip technology: the screen, which is 2.7 millimeters thick, has a 320x240 resolution. The battery lasts for about 65 to 70 minutes, and can be recharged, believe it or not, with a mini USB cord--there's a jack on the back of it. The screen, which uses thin film transistor liquid crystal display (TFT LCD) technology, is enforced by protective polycarbonate. It's a product that has been in development at Americhip for about two years, spokesman Tim Clegg told CNET News via e-mail.

via Cnet

In the ad, characters from CBS's "The Big Bang Theory" talk up EW and give a how-to on navigating the different buttons that bring up more clips.

A menu of additional spots includes a clip from "Two and Half Men," a sneak peek at the new CBS comedy "Accidentally on Purpose" and a preview of the network's fall drama slate. There's also an ad for the Pepsi Max diet soft drink.

via huffington post

This is just completely the most amazing, mind baffling thing ive read all week. Its an exciting new step in advertising. wow. wow.

It brings to mind images of all the scifi movies i would watch as a git. blade runner and the such, where advertisements would start as soon as you walked past them, geared towards you. I know theres one movie in particular, but i cant remember. Think big brother, think Wall-e.

But here we are, introducing video technology into print. A rechargeable screen that is small enough to fit in your wallet and can store 40 minutes of video.

It a long leap from old quad core here, and truly fascinating. Advertisers have long been looking for new, innovative ways to appeal to masses. Print especially, has suffered, because reading is an actual labor, purchasing magazines seems pointless when there is a limiteless supply of information for free at your fingertips at almost every moment of the day.

I was blown away when Esquire magazine last year, released the first magazine ever to use e-ink technology in a flashing cover, but this goes a ways beyond that.

The company that made these babies, Americhip, has also created magazine technologies that appeals to various senses, including smell.

woo.